Apparently, the battle to re-engage men in the church has been fought and won before. An earlier crusade to re-engage men reached churches, businesses even the White House.
I’m reading a fascinating book titled Muscular Christianity: Manhood and Sports in Protestant America, 1880-1920. The book catalogs an earlier movement to restore the masculine spirit in mainline Protestant churches. The movement was large and widespread, and ushered in an unprecedented period of health and prosperity for the churches that participated.